Director of Digital Strategy for ZAGG Inc.
Gavin Herbert grew up in Orange County and earned his Bachelor of Arts, Communications degree in 2010 and his Master of Business Administration degree in 2014, both from Chapman University.
Gavin is Director of Digital Strategy for ZAGG Inc. He leads online brand development, e-commerce and product positioning. ZAGG is best known for its traditional retail dominance with Invisible Shield and Mophie products. Prior to his role at ZAGG Inc. Gavin was Sr. Manager of Digital Marketing at portable power and mobile accessories manufacturer Mophie, where he drove brand positioning and customer acquisition for Mophie’s online portfolio of mobile accessories including the Mophie juice pack and mobile powerstations.
During Gavin’s MBA at Chapman University he interned at Amazon based in Irvine. That internship turned into a job opportunity where Gavin was the Marketing Manager for the Amazon Appstore. Gavin managed brand and digital marketing for Amazon’s Appstore business in Canada, which includes digital storefronts across Amazon hardware as well as 3rd party Android devices. His accountabilities included customer acquisition, monetization, retention and engagement in Canada and the US.
Outside of Gavin’s professional life, he enjoys playing a round of golf whenever he can squeeze it into his schedule and will never turn down a good ping pong challenge.